FREE Marketing Resources

Google AdWords Workshop

+ FREE Google AdWords Guide
+ FREE £75 Google AdWords Credit

Set-up a quality Google AdWords account in one day with our AdWords workshop and start making sales the very same day! 

Would you like to try Google AdWords but are worried about wasting your money?
Have you tried advertising with AdWords but have given up because of its complexity? Do you want to start making sales within days rather than wait weeks or months for Search Engine Optimisation to start working for you?
Then our Google AdWords workshop is the thing for you!

Google AdWords is one of the most cost effective advertising tools available today. AdWords will place your website on the 1st page of Google within minutes of your account activation and there is no minimum budget. It allows you to track your sales so that you know if you are getting a good return on your investment. You have complete control over how much money you want to spend and can update your advertising message with instant effect.

In our 1 day workshop we will take you through the account set-up process from start to finish leaving you with a ready to sell account including £75 worth of clicks for you to begin advertising today.

The workshop covers:

Account Creation
    - Google AdWords strategy planning
    - Account set-up
    - How to select keywords that sell and cost pennies rather than pounds
    - How negative keywords can help you cut your costs
    - Account structure creation – Campaigns layout, settings and targeting options
    - How to write effective text ads that sell
    - How to design effective landing pages that sell
    - Conversion tracking setup
    - Google Analytics setup

Account Management and Development:

    - Keyword development
    - What is Keyword Quality Score and why it is important
    - Landing page development
    - Bid management
    - Reporting

Questions and answers session

By the end of the workshop you will have a new Google AdWords account setup which you can activate straight away and start making sales.

Time table:
9:00   -   9:30  Registration (teas and coffes)
9:30   - 11:15 Introduction to Google AdWords, strategy planning and account set-up
11:25 - 13:00 Keyword analysis, ads creationg and landing page set-up
Conversion Tracking set-up
13:00 - 13:30 Lunch
13:30 - 15:00 Google Analytics Set-up
AdWords account management
15:15 - 16:45 AdWords optimisation and development. Q&A

The workshop is hands-on so all attendees will need to bring their laptops. The workshop includes light refreshments and lunch.

Dartmouth House
37 Charles Street

£150 (Athena and Chamber Members)
£200 (Non-members)
*Includes refreshments and lunch.

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